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Clean Cooking Webinar: How Behavioral Science Can Help Increase Uptake and Sustained Use of Clean Energy in Developing Countries

World Health Organization (WHO)

When

Wednesday, Jun 30, 2021

Registration Required

Hosts

World Health Organization (WHO)

Languages

EnglishEnglish

Channels

Climate & Environment

Food & Nutrition

Mental Health & Wellness

Sustainable Development

Virt Africa

Transitioning to Clean Cooking Webinar Series: Session 4

While deployment of Solar Home Systems (SHS) and Clean Cooking/Improved Cookstoves (ICS) in Sub-Saharan Africa (SSA) has increased substantially in recent years, the pace of change is insufficient to substantially contribute to meeting the Sustainable Development Goals (SDGs). Electricity access in Africa was only 43% in 2016, and even lower in rural Africa at 25% (WB, 2019). Access to clean cooking options was only 14% in Sub-Saharan Africa (SSA) in 2016.

To date, most initiatives to accelerate uptake of clean energy access technologies have focused on financial incentives and technical improvements. While these are important, sustained adoption by end-users requires profound behavioral change which is influenced by societal factors, individual biases, and mindsets. To understand how to shift these behavioral patterns, World Bank’s Mind, Behavior, and Development (eMBeD) unit partnered with Ci-Dev and ESMAP to carry-out a multi-country engagement examining the bottlenecks to adoption and potential solutions through the lens of behavioral science in six SSA countries that had World Bank energy access projects either ongoing or in preparation.

This session will present results from Behavioral Diagnostics in six SSA country projects to examine the problems of uptake and/or sustained use of SHS (Ethiopia, Senegal, Uganda) and ICS (Ghana, Madagascar, Rwanda) among low-income households. Over the course of 12 months, partly during COVID-19, eMBeD collected extensive qualitative data – including 131 household interviews, 16 focus groups with 148 participants, and 23 marketplace observations -, which was then complemented with analysis of existing survey data. Bringing together findings from the six countries, this webinar will outline households’ decision-making journey towards uptake and sustained use of SHS and ICSs and present key findings that provide deep insights on individual, social and cultural factors that can drive or impede adoption at the different steps of the user journey. Moving forward the team will conduct randomized evaluations in two countries to test behavioral solutions to minimize or overcome the barriers found to increase cost-effectiveness of the World Bank lending projects to promote better living standards for low-income households and improve climate outcomes.

Agenda

Moderator

  • Matthew David King (Fund Manager, Carbon Initiative for Development)

Introduction and Opening Remarks

  • WHO/CCA, tbd
  • Pierella Paci (Practice Manager, Poverty and Equity Global Practice, World Bank)

Presentation: Key Findings from the Systematic Review

  • Samantha De Martino (Economist, Poverty and Equity Global Practice, World Bank)
  • Joana Sousa Lourenço (Behavioral Scientist, Extremely Poor and Vulnerable Groups, World Bank)

Panel Discussion

  • Yabei Zhang (Senior Energy Specialist, Infrastructure Energy Global Programs, World Bank)
  • Julie Ipe (Senior Director for Gender, Demand, and Policy, Clean Cooking Alliance)
  • Bernard Olajide (Marketing Manager for Green Light Planet, Global Association for the Off-Grid Solar Energy Industry)

Q&A

Closing Remarks

Pierella Paci (Practice Manager, Poverty and Equity Global Practice, World Bank)

Confirmed Speakers

  • Matthew David King (Fund Manager, Carbon Initiative for Development)
  • WHO/CCA (TBD)
  • Pierella Paci, Practice Manager, Poverty and Equity Global Practice, World Bank
  • Samantha De Martino, Economist, Poverty and Equity Global Practice, World Bank
  • Joana Sousa Lourenço, Behavioral Scientist, Extremely Poor and Vulnerable Groups, World Bank
  • Yabei Zhang, Senior Energy Specialist, Infrastructure Energy Global Programs, World Bank
  • Julie Ipe, Senior Director for Gender, Demand, and Policy, Clean Cooking Alliance
    Ms. Julie Ipe co-leads CCA’s market development program, with a focus on activities related to behavior change, gender, policy, and market intelligence. She previously oversaw CCA’s behavior change communication program, which included consumer-facing mass media and community-based communication campaigns that reached over 40 million people. Julie came to CCA from the Energy and Climate team at the United Nations Foundation. Earlier in her career, she worked as a consultant specialized in NGO management and strategy.
  • Bernard Olajide, Marketing Manager for Green Light Planet, Global Association for the Off-Grid Solar Energy Industry

Hosts

World Health Organization (WHO)

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